Following the takeover of Twitter by Elon Musk, several brands have decided to suspend their paid advertising on the social network. This is the case for several car manufacturers.
Recent news around Twitter has been busy since Elon Musk bought the social network for an estimated sum of $44 billion.
In effect, the boss of Tesla does not only happy people. Several companies, including car manufacturers, have even decided to boycott the little blue bird, especially in stopping their advertising on the platform.
No ads on Twitter until further notice
According to the agency Reutersthe Volkswagen Group asked all its brands simply interrupt paid ads on Twitter. This concerns, in addition to VW, brands such as Audi, Skoda, Cupra, Porsche, Seat, Bentley, Ducati and Lamborghini.
General Motors, first to boycott
October 28 2022 is the American automaker General Motors who was stopping its paid advertisements on Twitter. A decision following the acquisition of the platform by Musk.
“We are currently in discussions with Twitter to understand the direction it wishes to take following the change of ownership,” GM told Agence France-Presse. “Pending further information, we wish to suspend our paid advertising.”
As a reminder, GM is a direct competitor of Tesla. real desire to boycott Where conflict of interest ?
Read also :
COP27 (2022): what are the challenges for the automotive world?
Environmentalists sabotage a motorcycle race and create chaos!
Abarth: facial recognition to analyze driver emotions
Twitter in a delicate situation
Since the takeover of Elon Musk, the situation is tense for Twitter. First of all because the boss of Space X will most definitely be fired 50% of staffthe equivalent of 3,750 employees out of 7,500.
Musk, however, clarified on his Twitter account that “All those who have lost their jobs have been offered three months of compensation”. A skinny consolation…
Another point of tension: the small blue dot which could become payable, up to 8€ per month, for users wishing to certify their account. A measure finally pushed back to a later date.
Musk, guarantor of freedom of expression?
Presenting himself as an ardent defender of freedom of speech, the South African-born businessman is criticizing the way he intends to regulate the spread of so-called “sensitive” accounts on the network. Some voices are raised, fearful renewed remarks hateful and some disinformation…
List of Companies who have suspended Twitter Ad’s:
Johnson & Johnson
— PoliticsVerse 🇺🇸 (@PoliticsVerse) November 5, 2022