A jump of almost 8% in prices over one year for consumer products in August. This is the observation made by the analysis firm IRI France, based on consumer purchases during their checkout in supermarkets and hypermarkets. “We have taken another stepsays Emily Mayer, FMCG expert at IRI. The prices keep rising. In a month, they took one more point. » From 7.9%, inflation over one year even reached 8.33% if we exclude non-food products, such as the drugstore and hygiene departments.
In August, all product families were up, with the exception of aniseed drinks. And “67 categories even show double-digit growth”raises Mme Mayer. Among the biggest increases are frozen meats (+28.74%), ground meats (+21.82%), pasta (+19.78%), food packaging (+18.35%) and paper handkerchiefs (+18.21%).
To have a better view of the budgetary constraints of the French, we asked IRI to put together a standard shopping trolley for everyday products and to calculate the amount based on price readings at the checkout counters of hypermarkets and supermarkets. Worth just over 100 euros a year ago, this IRI basket for The worldwhich we will monitor on a monthly basis, is made up of a mix of national brand, private label and entry-level products.
Disparities between brands
In one year, the receipt of this full of races has increased by 11.77%. Some products literally went up in flames: 22% increase on the packet of crisps, 23% on rice and ground beef, 27% on the packet of pasta shells. After a shortage phase, the liter of entry-level sunflower oil, which was sold at 1.47 euros in September 2021, is now going to the checkout at 3.52 euros.
In its global study of inflation, published on August 25, the IRI firm notes disparities between brands, without naming them. The price difference on national brands reached 23.7% between the most expensive and least expensive distributors. This is the highest level since 2006. “There are real different practices, some transcribe increases more than others”notes M.me Mayer.
Strong increases for the first prices
There are also differences between the product ranges: when the prices of the national brands increase by almost 7% over one year, those of distributors climb by a little more than 10%, and by almost 13% for the “first prices “. “People who buy first-price products have seen their basket increase considerablyemphasizes M.me Mayer. In particular because, on these products, there is no room for maneuver when prices increase. We cannot remove a communication campaign, as in a major brand, to absorb inflation. »
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