GM announces consumer electric vehicle for $30,000, threatens Elon Musk’s Tesla

Taking on Tesla, led by Elon Musk, automaker GM has announced a consumer electric car that will cost just $30,000.

Called the 2024 Chevrolet Equinox EV, the car will have an estimated range of 300 miles and will go on sale next year.

“We are at a crossroads where electric vehicles will be the primary choice for the next generation of customers and Equinox EV will lead that charge for us,” said Mary Barra, president and CEO of General Motors.

“With the flexibility of GM’s Ultium platform, we bring vehicles to market at almost any price point and for any purpose,” Barra said in a statement late Thursday.

With a starting price of around $30,000 on the 1LT model, the Equinox EV taps Chevrolet into the critical compact SUV segment and should be the most affordable EV in its class.

It complements an electrified portfolio that covers major segments, including full-size trucks (Silverado EV), midsize SUVs (Blazer EV) and compact SUVs (Bolt EV and Bolt EUV).

“Chevrolet is now able to offer a wide range of electric vehicles,” said Scott Bell, vice president of Chevrolet. “We know truck and SUV customers better than anyone and we’ve channeled that insight and experience into our new electric vehicles. »

Chevrolet said it is committed to making the transition to electric vehicles seamless, with support such as navigation available and route planning through the MyChevy app, which helps locate and plot routes to charging stations.

“The Equinox EV has the range to get you where you want to go, the space for your passengers and gear, and the technology to do it all comfortably and confidently,” Bell said.

The 2024 Chevrolet Equinox EV will be available in fall 2023, starting with a limited-edition 2RS model.


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