Lydia Trading selects Socialclub – Strategies

At the end of a competition held at the end of 2021, the Socialclub agency was entrusted with the design, production and deployment of Lydia’s first mass media campaign as part of the launch of Lydia Trading. The key is a film directed by the English duo Zhang+Knight and produced by Birth with the Socialclub agency. The spots, available in 30 seconds and 3 x 15 seconds, will be broadcast online and on TV on several major channels for four months. They are accompanied by a print campaign rolled out nationwide.

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