Which side will Musk toast fall on? It’s a fascinating moment in American economic and political history: how will the crazy saga of the richest man in the world end? Just two weeks ago, the media pounced on the beast, attracted by the smell of blood: Elon Musk was on the verge of implosion, his capricious billionaire antics were going to end in a romp. Tesla shares in free fall, takeover of Twitter looking like a shipwreck, disgruntled shareholders, lawsuits, allegations of sexual harassment… The king was naked.
Or not. Within days, Tesla stock rallied 19% from its May 24 low. Twitter’s acquisition is gaining credibility again, after Musk indicated he no longer plans to use a Tesla stock-backed margin loan to fund the deal. And Musk, more showy than ever, continues to taunt everyone, starting with Joe Biden. As a man on the ground, we have seen better!
What happened? And above all, what will happen? Impossible to say, so unpredictable is the man. And how to coldly analyze the acts of a man elevated to the rank of myth? Elon Musk isn’t just a CEO, he’s a magnet, a living god for millions of fans, a serial tweeter whose most mundane message (“Politics is a generator of sadness”) attracts 531,400 “likes “, 63,500 retweets and 26,300 replies. We must however ask ourselves: Elon Musk is not only a unique, extraordinary CEO, he is a Rorschach test of America today.